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YouTube’s TikTok competitor reaches the US

Youtube has started the US Beta for its TikTok competitor, Youtube Shorts. The short-form video format was first announced in September last year.
31 Mar 2021 12:00
Jini Maxwell

Digital

Image: Shutterstock

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YouTube is introducing the beta for its new mobile-first short-form content player, YouTube Shorts, to the US, following the success of an initial beta in India. With a new suite of editing tools that are designed for mobile, the platform saw Indian creators garner more than 6.5 billion daily views on new short-form content. 


YouTube Shorts has a suite of new, mobile-first creative tools. Image supplied.

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Jini Maxwell

Jini Maxwell is a writer and curator who lives in Naarm. They are an assistant curator at ACMI, where they also host the Women & Non-binary gamers club. They write about videogames and the people who make them. You can find them on Twitter @astroblob

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