TV is far from dead. In fact, it is thriving and still ringing the tills when the tills are rung. ScreenHub’s Andrew Einspruch reports on the future of TV from the SPAA 2012 conference.
The session Future TV stated right at the beginning that TV still is king. In Australia, free-to-air TV is where the audience goes. That was confirmed by panelist Adam Good, Director of Digital Media and Content with Telstra (which includes Toxtel, T-Box, Sensis, and Bigpond). In fact, the session started with moderator Alan Erson, formerly of the ABC and now with Essential Media and Entertianment, taking a show of hands of people who still had a weekly appointment TV show. Lots of hands went up. So any pronouncement that TV is dying is premature at best.
