If you need financing, and element which is becoming increasing important is branding. But can branding suit every project? SPAA gathered a panel of experts to discuss the pitfalls and benefits, and to suggest branding options to three pitched projects.
Hosted by Sam Smith (Managing Director, Smartclip, Adconion Media Group), the advisors included John Penn (CEO Asia Pacific, FremantleMedia Enterprises), Tim Hodgson (GM-Sydney, Ensemble Australia), Joanne Liddell (Head of Fuse Sydney) and Greg Logan (Executive Producer, Hatch Entertainment).
