The first half of the title to this session was avoided – My Film is Great so why is No-one Interested? is a conference in itself. So Mark Poole had to content himself with the machinations of sales agents and distribution deals.
The cynics who only look at the screen sector through its cinema audiences could have rebadged this session Flogging A Dead Horse, particularly given the drubbing Australian films are receiving at the box office, with only a few notable exceptions.
