While we measure the success of films in weeks, they have huge cultural and economic power for decades. The prove this very point, Screen Australia undertook some research on the tenacity of some key Nineties films. The report, ‘Staying Power: Enduring Power of Film’ is being released on Wednesday November 7th in Canberra.
The long tail in films is a truism, but the researchers at Screen Australia had to wrestle a coherent set of sensible indicators of long term performance, way after the 2.5 years on average it takes to propel a film from its theatrical release to television repeats.
