SBS has announced that the relaunched SBS 2 will be proudly sponsored by Lion and Kentucky Fried Chicken, a delicious meal suggestion for an audience that it hopes will be “thinking 30-somethings”.
Lion and KFC as brand partners for the channel’s relaunch at 6pm on April 1, with the partnership running for three months.
SBS 2 is targeting an audience of 18-39 year olds.
