RJ Media: Richard Scott sells out, swaps teams from indy to corporate again

Gravity Collection, Inc has privately purchased 60% of RJ Media, a Sydney based branded content production company.
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Gravity Collection, Inc has privately purchased 60% of RJ Media, a Sydney based branded content production company.

“It astounds me that brand management is seen as so new. We were doing Uncle Toby’s Iron Man fifteen years ago. We created a sports brand around a cereal. Everyone laughed at us – but look where it took us.”

Richard Scott, former globe-trotting professional Rugby Union player, is talking about his journey from pigskin to production, until he sold his RJ Media to Gravity Collection, an obscure US cable outfit based in Colorado.

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David Tiley was the Editor of Screenhub from 2005 until he became Content Lead for Film in 2021 with a special interest in policy. He is a writer in screen media with a long career in educational programs, documentary, and government funding, with a side order in script editing. He values curiosity, humour and objectivity in support of Australian visions and the art of storytelling.