The movie trade is not just a strange, seething morass of greed and idealism, it can also prove that greed can lead to idealism. Chief hero in this magic is Jeff Skoll, who was cashed out of eBay with two billion dollars. Thank kind of money allows you to warp reality in a town where reality is bendy at the best of times.
Hollywood’s century-long history is the proof that social engineering doesn’t always bode well with the grounding rule of show business, that box office tally is the only measure of success. Yes, there always were politically inclined filmmakers and outspoken stars, but no studio ever existed for a sustained period with the single-minded mission of making the world better through socially aware movies. eBay founder and Forbes billionaire, Jeff Skoll is out there with his agenda-conscious Participant Media to prove the naysayers wrong and make a difference in the world.
