Now Add Honey – breaking through for the female audience?

Behind family-friendly comedy Now Add Honey is a serious understanding of comedy, a lot of television experience and a sense of mission. All it needs now is an audience.
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Age, youth and threatened innocence in Now Add Honey. Image: Robyn Butler and Lucy Fry. 

While the more serious arthouse films have not broken out at the box office recently, the popular Oddball and Last Cab to Darwin have done well. In the wake of The Dressmaker, Now Add Honey may help to demonstrate that the investors’ aversion to female audiences is a self-deceptive superstition. 

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David Tiley was the Editor of Screenhub from 2005 until he became Content Lead for Film in 2021 with a special interest in policy. He is a writer in screen media with a long career in educational programs, documentary, and government funding, with a side order in script editing. He values curiosity, humour and objectivity in support of Australian visions and the art of storytelling.