While the conferences happily track the evolution of branded content and the pressure on TVCs, it takes a journalist with a wider take on the world to suggest that maybe content creators can’t leave their morality at the door. Lazslo Kriston puts on his enviromental hat and plunges in.
Placement placement? Branded content? Glossy commercials that cost millions of dollars to make? So passé. Why not take matters into your hands and create a trendy show, put up the majority of the finance and have your brand name attain a magical glow?
