The ubiquity of television even in a baby’s life is overwhelming. Before they can talk, infants are habitually tapping the tablets, interacting with media content. Conveniently, there’s no way of stopping it, if you believe the industry supremos on the MIPJunior podium at the Carlton in Cannes.
At the Toronto Film Festival recently, most industry leaders – flown in from Hollywood and New York – were cautious about making VOD-related proclamations. They weren’t shying away from admitting a(n utter) lack of knowledge when it comes to figuring out the new market niche.
