MIPCube 2013: goodbye TV pilots, hello online story worlds

Buzzwords abound at MIPCube, the television market’s new strand, a valiant effort to showcase technological innovations as they move into the mainstream, to redefine the way we watch television content. Laszlo Kriston found some wrinkles in the accelerating role of transmedia in audience development.

At the moment, it looks as though new online “story world” platforms can take up the function of the old TV pilot: it’s here that producers and networks are going to test interest for a show, and the potential audience. By bringing in sponsors in this early these schemes can even turn into net earners.