Image: Jonny Goldstein’s Flicker photo ‘Marketing to Millennials’. Makes the point.
The division into boomers, Gen X, Gen Y, Gen Jones and Millennials is partly a joke, partly a search for a cohort, partly an explanation for friendship, mostly a demographic tool, and completely a romp for marketers. The US Pew Research Centre has been doing respectable academic spadework on the concept and definition of Millennials, who were born since 1980. This March it published its latest survey data, which is very American but provocative.
