One would think that the Aussie TV sector is small in size and purchase power, but that is not the case. Zodiak’s London-based Vice President of Sales, Alex Le Merle painted an entirely different picture for ScreenHub on the first morning of MIPCOM.
For those who have hot properties to sell, Australia is a fairly lucrativ market with ebullient and competitive players. Feeding frenzies are not uncommon. Why? Because of Foxtel and a handful of digital channels, really.
