László Kriston, swirling from train to plane to festival to market across the Northern Hemisphere, stares out the window at the sodium lights across the border post and speculates on the future of the sector. What happens when we listen to the neuroscientists?
Scientists claim that some 90 to 95 percent of the mental processes that are whirling in our brains while we’re watching television, look at billboards, consume content, or make up our mind about buying a certain product, are generated subliminally. That is, in our our own subconscious. But an increasing number of market players are attempting to gain access to this subliminal terrain of the mind in order to more potently influence the potential buyers.
