March of the Moguls: Australia’s grimmest televsion figures

Comparing the audience figures over a decade, Dr O'D discovers a shambles of tumbling brands and radical changes in Australian taste. Once upon a time, Australia's Naughtiest Home Videos had no market
[This is archived content and may not display in the originally intended format.]

Comparing the audience figures over a decade, Dr O’D discovers a shambles of tumbling brands and radical changes in Australian taste. Once upon a time, Australia’s Naughtiest Home Videos had no market. Guess where they are now?

Australian commercial TV has changed radically in just a decade and it’s not about money directly.

Crucially, the interests, tastes and viewing habits of the audience have changed even more radically.

Unlock Padlock Icon

Unlock this content?

Access this content and more

Dr Vincent O'Donnell
About the Author
Once a film editor, Dr Vincent O’Donnell is a historian of Australian film agencies. He is an honorary fellow in RMIT University’s School of Media and Communication, a past president of the Producers and Directors Guild of Victoria and former executive producer at Film Victoria.