Image: Deanne Weir as depicted by Ai-Media.
Executive Director Channel Aggregation and Wholesale may sound like the kind of job for a pale person with a train set in the cellar, but it is actually a dull description of a dynamic role.
According to the release, Weir will be responsible for Foxtel’s relationships with Disney, BBC, Discovery, Fox, Turner, NBCU and Viacom to create ‘deep relationships with these extraordinary companies’. One outcome of that is the exclusivity arrangements that enable Foxtel to compete with the FTA channels, and deprive them in turn of sticky content. This is a chess game with very big pieces.
