John Maynard began working onFell a couple of years ago. He met director Kasimir Burgess and thought he was “a very interesting director.” They started working on an idea which had already been developed into a script, with Natasha Pincus as screenwriter. John felt that the film had ventured too far into the genre realm, and decided that it needed to move a different direction. While the film industry has room for many types of films, John prefers to avoid the very rules-based genres (such as horrors and thrillers).