It’s been a longer and windier road than anticipated to the launch of Gibson Group’s Mash Pit Comedy website. When the project first received NZ On Air funding, back in April last year, mashing wasn’t actually a part of the plan.
What was part of the plan was a website to which users could upload amusing content, the best of which would then be used in a TV show – a variation on the Funniest Home Videos format, if you like.