With its first round of companies, Screen NSW is showcasing some fascinating people, teams and approaches to business. Soap Creative has Ashley Ringrose all lathered up in its digital dish. [sorry…]
Ashley Ringrose, one of the founding partners of Soap Creative, a highly successful digital creative agency, started his company in 2002 because he “just wanted to make games”. During the past 11 years, Soap Creative has done many other things, other than just make games, with major American studios and local and international clients, and picked up a slew of awards along the way. Ringrose still builds games in which Soap Creative own the intellectual property (IP) while also developing mobile and web-based games for his clients. He says it’s “much more fun running his own business to develop games that his company owns rather than just offering client services”.
