Deluxe: cold logic behind the Heartbeat Fund

Alaric McAusland has committed Deluxe Australia to a clearer investment and sponsorship strategy. Vision in a Heartbeat.
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Here is a cool image around a very cool film about an excellently cool adventure.

Tracks opened in Australia on over 200 screens, supported well by Paramount/Transmission, with a lot of personal appearances including camels. Over the next few weeks it took $2,440,779 and was off the prime multiplex sessions in around a week. It opened a month ago in the US, propelled by the Weinstein machine, ultimately in 67 cinemas, and totalled US$358,854. It did some business in Europe – US$824,883 in the UK,  US$772,464 in Germany, and US$455,472 in Holland.

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David Tiley was the Editor of Screenhub from 2005 until he became Content Lead for Film in 2021 with a special interest in policy. He is a writer in screen media with a long career in educational programs, documentary, and government funding, with a side order in script editing. He values curiosity, humour and objectivity in support of Australian visions and the art of storytelling.