The news that Netflix lost some 200,000 subscribers in the first quarter of 2022 may have come as a shock to many. But it shouldn’t be that surprising: in an increasingly over-saturated streaming market in which companies fight to own the rights to our favourite series, and original titles are born and die everyday, Netflix is getting stale.
Immediately following the massive drop in subscribers, Netflix shares fell by more than 35%. It sent a clear message: we are not still watching.