Image: Baldy the camel in rehearsal for the Sydney Harbour production of Aida, broadcast by CinemaLive.
CinemaLive, owned by Peter Skillman and Janelle Mason announced an obscure but significant milestone in August. The André Rieu 2015 Maastricht concert was the highest grossing performance music event in Australian cinema history ever.
The term Event Cinema has been hijacked in Australia as a name for Greater Union’s Sydney venues. It has more general usage around the world as the one-off satellite driven cinema screenings of prestigious or funky performances in music and theatre with a side order of outdoor spectaculars and museums.