Portion of a magazine ad for Friedman-Shelby shoes showing an American family watching TV (1954)
The Deloitte Media Consumer Survey, now in its fifth year, is a fascinating document which charts the stubborn hopes and grim realities of commercial change.
The survey is conducted online, and looks at 2000 consumers divided into matures (over 69), boomers (50-68), Xers (33-49), leading millennials (27-32) and trailing millennials (14-26). The survey is also conducted in the US and Norway, and the results are sometimes compared. As a scene setter, the survey looked at the top three forms of amusement which people nominated from a list. The results extend across a variety of art forms –
