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Broadcasting Summit 2013: Broadcasting not cannibalised by broadband, fails to die

Artie Bulgrin, Senior VP, Research & Analytics, ESPN USA, is one of the gurus of audience analysis, and argues that cross-media is not a zero-sum game.

4 Mar 2013 12:00

Dominic Case

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Film

Artie Bulgrin, Senior VP, Research & Analytics, ESPN USA, is one of the gurus of audience analysis, and argues that cross-media is not a zero-sum game.

Attending the Australian Broadcasting Summit three or four years ago, I was struck by the great mismatch between the conference’s name and much of its content.

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Dominic Case

About the Author

Dominic Case was the Technology Manager for the Atlab Group for many years, and on the Board of the AFC during the period that the NFSA was a part of that organisation. He also worked for the NFSA briefly as head of the Film Branch, and for a year as Development Manager. He gave a paper at the last SMPTE conference on the difficulties faced by film archives in the digital era.