Here is a sign of the times. Look at the globalism inherent in the branding strategy for BBCWW ANZ.
BBC Worldwide Australia and New Zealand needs to create what it calls a ‘master brand’ strategy – fair enough since the overarching BBC badge has enormous prestige, but is seen as remote. On Foxtel, it has a rag-bag of UKTV, BBC Knowledge, CBeebies and BBC World News, to which it is about to add BBC First.
