Endemol, no stranger to turmoil, has rejigged its senior management structure, and created a more complex structure for its branded entertainment offerings.
On March 29th, 2010, Endemol launched its new Endemol Worldwide Brands division, which combined the usual format brand extension and ancillary sales with branded entertainment, along with games and new product. It was run by Olivier Gers, who reported to Tom Toumazis, the Chief Commercial Officer of Endemol Group, and based in London. (He was poached by Mecom in May 2011, by the way).
