Goddess has not turned out to be the hit that producers Andrena Finlay and Richard Keddie had expected in a long gestation.
Why has it failed to connect with the public? That conundrum seems to revolve around a short, sharp advertising campaign from Roadshow, and the raw fact that the publicity was so firmly focused on an adult female audience. The distribution smarties just shake their heads and say, “Tough, its really tough…”
