The Britain From Above project throbbed with national pride and swooped from space to the meanest backstreets of a hidden class. The website took an International Emmy in 2009, and is still instructive today. It is part four in Firelight’s collection of all media case studies.
Before moving to The Project Factory, Kirsty Hunter was head of interactive for Lionsgate TV. There she presided over the groundbreaking web project associated with Britain From Above, itself inspired by our internetty ways with Google Earth.