Forget FMOT and SMOT, the real decision point that drives our industry is the ZMOT, which waits to enslave us all inside our electronic devices. ZMOT is the decision point which social media strategists seek to control – an idea which gave Ruari Elkington his own Zen moment of satori.
Following on from yesterday’s opening address News Corp Australia’s Group Director of Digital Product and Development, Alisa Bowen, provided a sober counterpoint to the triple screen extravagance of Sony Pictures preview for exhibitors.
