Roger Jackson on location in Darfur.
The rise of Video-on-Demand platforms (VOD) looked for a while like a gift for the small indy producer and the speciality film. Could iTunes provide a shop front for the long tail? Would Vimeo make the short documentary into a paying proposition?
iTunes was always suspiciously bureaucratic from the very beginning, and soon detached itself from the sector completely and announced it would only deal with mysterious interlopers called aggregators. It published a short list of post production companies which it trusted to turn films into streaming-ready content. It generally behaved like exactly what it is – a lucrative arm of the world’s largest company.
