The piracy horse has bolted. The only question that remains is what is to be done about it. The figures are compelling, but finding a solution still seems to be an elusive goal.
It comes down to money.
Ultimately, money is the reason most people steal (or “pirate”, “borrow”, “find”, “preview” – call it what you will) digital content, although other factors can come into it, like not wanting to wait for something to become available legally.