Evan Shapiro is building a cable channel on the theory that the millenium generation wants to both change the world and bring great joy to advertisers. He is also whip smart, ferociously articulate, and endearingly optimistic. At the very least, he made his AIDC audience think about its collective assumptions.
Evan Shapiro has been President of Participant Television in the US for almost a year, responsible for turning an idealistic production and finance company into a full-scale cable channel to reach an audience of forty million people. According to the announcement, it will “feature entertainment that matters to people who are 18-34.”
