Informed by AFTRS research, trained industry hunters look for young people who understand marketing, social media and the interwebnets. Image: actually a pair of audio artillery spotters in Germany in 1917. Since they are man and woman, it may be a joke.
Ultimately, the industry is central to the role of the AFTRS. Earlier this year, it conducted an industry skills survey with Peter Drinkwater to inform the Future Vision 2021 manifesto and plan, subtitled The Rise of the Creative Entrepeneur.
