Spurred on by the brutal slow-motion reduction in sponsorship, the AFI has brought a blowtorch to the AACTA awards. Do they make a difference? Can we drop some? Does anybody not in the running really care? See the new-look evidence-based industry-acclaimed list of awards for 2014.
The financial situation for the AFI really is pretty brutal. As Damian Trewhalla, the CEO, keeps pointing out, only nine percent of the sponsorship funding comes from the industry, most of the awards only interest the industry, and non-industry sponsors want serious returns from their support of the glamorous awards.
