Mark Scott, Managing Director of ABC TV, began the La Trobe University Annual Media Studies Lecture by pointing that he was in no position to lecture anyone about what is happening in the media today. Clearly the sector is in a state of transformation and turmoil, especially after last week’s announcement by the Government on broadband.
“The Prime Minister’s announcement is set to reshape the future for media organizations, telecommunication firms and most importantly audiences across the nation,” he said.
