By Marc C-Scott, Victoria University
This month marks a decade since Netflix – the world’s most influential and widely subscribed streaming service – launched in Australia.
Since then the media landscape has undergone significant transformation, particularly in terms of how we consume content. According to a 2024 Deloitte report, Australians aged 16–38 spent twice as much time watching subscription streaming services as free-to-air TV (both live and on-demand).
