Yahoo!7 has today unveiled a new facility to the industry which will produce original video content for the Australian online community; the Yahoo!7 Studios. Located in-house at Yahoo!7, Walsh Bay, the studios are equipped with the latest in digital technology, and will generate material that will increase engagement of its 5.2 million users and unlock new advertising opportunities.
Bruno Fiorentini, Chief Operating Officer, Yahoo!7 commented: “Of those 80 per cent of Australians online, 62 percent aged between 16 and 44 years, are regular video streamers. In 2006, Yahoo!7 streamed more
than 36 million videos, and has averaged four million video streams per month in 2007. We have now responded to this hunger and taken video streaming to the next level. Dedicated to producing online content,
the Yahoo!7 Studios allows Yahoo!7 to offer original material that is highly targeted to the specific interests and passions of our users.”
