X|Media|Lab brings the digital innovators behind AVATAR and LOST to Melbourne for
XML “Film X-tended”! and offers a workshop opportunity.
XML”Film X-tended” explores what digital can bring to a feature film, with a focus on ‘transmedia’: the use of digital platforms to extend narrative and build interactive content around a linear property. Examples include Apps, online extensions, Alternate Reality Games extending the narrative and reach of the film, along with dynamic social media strategies giving audiences the opportunity to connect and participate with characters, filmmakers, and each other.
