The Playroom today announced that it has become an approved aggregator and encoding partner for iTunes in Australia after having gone through a rigorous supply chain management audit process.
The Playroom MD Tom Kennedy explained, “The Playroom has been working with iTunes for over two years and is now expanding our offer and as part of our digital VOD and IPTV services. We also have hired new technology specialists and developed new processes and platforms for iTunes. As a result The Playroom now provides file distribution and aggregation services for iTunes TV sector and have been awarded approved Encoding Partner status too. The quality and excellence levels at which iTunes now accepts partners and suppliers have been raised and thus we had to undertake a strict supply chain management audit process in order to get these accreditations.”