The Lab: petfood makes your cat go pink

Mars Pet Care commissioned Luscious International which hired The Lab to do a new generation of Whiskas TVCs based on an animated cat with cat-itude…
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Mars Pet Care commissioned Luscious International which hired The Lab to do a new generation of Whiskas TVCs based on an animated cat with cat-itude…

Working with the Lab’s Head of 3D, Clinton Downs, Cat-itude was the domain of in house Character Designer Daniel Bavell, whose design had to satisfy the production company, agency TBWA Melbourne and ultimately the audience in the research process.

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ScreenHub​ is the online home for emerging and experienced Australian screen professionals.