OzTAM has extended its deal with Nielsen for the supply of television audience measurement services in the five Australian metropolitan markets, and to cover multiple screens for the first time.
OzTAM chief executive Doug Peiffer said in a statement: “This new agreement leverages OzTAM’s substantial investments including the introduction of its Time Shift Viewing service, upgrading all panel homes to the state-of-the-art UNITAM metering system and decisions this year to increase the size of the OzTAM panels.
