“We are delighted to have attracted someone with Catherine’s international marketing and brand development skills and networks. She has an extensive career in marketing New Zealand and wide experience in managing the creative and commercial interface on projects” said NZFC CEO Dave Gibson.
Currently contracted at Sport New Zealand as the Director of Leverage and Legacy for the Cricket World Cup and FIFA Under 20s, Catherine began her career at Tourism New Zealand. Whilst there Catherine was involved with the development of the New Zealand destination brand and global 100% Pure New Zealand campaign. Highlights of her career include development of the New Zealand Story and leadership of the NZ Inc Hobbit leverage programme, in particular the NZ Inc relationship with Wingnut Films and Warner Bros Los Angeles.
