HSV is not a car but the technical acronym for Herpes Simplex Virus. Budding film makers are being challenged to shoot cinematic flicks designed to destigmatise HSV – the Herpes Simplex Virus commonly associated with cold sores and genital herpes – as part of the inaugural Live & Love Short Film Competition.
The competition, coordinated by The Australian Herpes Management Forum (AHMF), is inviting students (film, media, journalism, advertising and medicine), the film and media industry, and pop culture enthusiasts nation-wide to create high-quality, 30-second-long films that explore HSV and educate viewers about its prevalence, while encouraging open discussion about the virus in order to reduce its stigma.