You are invited to the next SPAA TressCox Masterclass, DIGITAL – WHERE’S THE MONEY?. There’s no easy answer, but in the midst of the Convergence Review it is the question being asked by industry and Government. What does it take to ensure that the funds and demand for quality Australian content are preserved and developed in the convergent environment?
This session will explore possible funding models to stimulate local digital production including SPAA’s current work on a Digital Producer Offset proposal and the success of Canada’s Bell Fund. A video link with the CEO of Bell Media Fund will highlight key ideas in their recently released publication How To Build an Audience for Your Web Series: Market, Motivate and Mobilize and their current investment priorities.
