MELBOURNE: The new ‘Team Dry’ campaign for Carlton Dry, directed by Curious Film’s Miki Magasiva, rewards glory where there’s none to be found.
The campaign is based on the idea that the inane, brainless things guys do in their early 20s are probably the most fun things they’ll ever do. As a result, Carlton Dry is offering drinkers the chance to win a year-long pro sponsorship to do dumb stuff full-time, delaying the inevitable disappointment of a ‘real’ job.
