Screen Australia today released draft guidelines for its support of ‘small screen’ content production with convergence as a key focus. The guidelines cover documentary, drama, children’s drama and non-linear (interactive) storytelling for television, online and mobile platforms, and will direct approximately $40 million of production investment annually into the industry.
“On the eve of the convergence review, these programs provide greater opportunities for compelling Australian storytelling and will help to ensure that Australian content has a strong presence in the new converged media environment,” said Screen Australia’s Chief Executive Ruth Harley. “Our aim in formulating the guidelines has been to balance our desire to provide flexibility for both producers and broadcasters in the new environment with the need for clarity
and certainty.”
