Animal Logic has worked with BMF Advertising and Filmgraphics director Graeme Burfoot to bring home appliances to life so they can fight it out for the last beer in the fridge in the latest commercial for Tooheys Extra Dry. Does this explain why the ScreenHub office microwave is so surly?
Titled ‘War of the Appliances’, the advertisement was shot on location at an apartment in Sydney’s Woolloomooloo and features computer generated imagery to give human qualities to a vacuum cleaner, a washing machine and a pool cleaner.
