The inaugural IF Award for Best Music Video has received a major boost with 3 mobile coming onboard asthe awards naming rights partner. 3 will also be the major media partner for the 2007 event.
As the award’s partner, 3 customers will be able to download the nominated clips for Best Music Video (from 10 October when the nominations of the IF Awards are announced) as well as check out other news about the awards. With SBS as the IF Awards broadcaster, 3 customers will also be able to watch the awards on their 3 mobile, with live SBS mobile TV on 3, as part of re-transmission.
