Do I really need LinkedIn? (I’m creative)

My business partner, Denise Eriksen and I – though mother and daughter-in-law – get on remarkably well. So well in fact that we started a business together. But there was one subject we massively disagreed on. LinkedIn. I thought it was no more use than MySpace. She thought it was hotter than TikTok.

I would never in a million years tell her this, but she was 100% right. LinkedIn is a necessity if you want to find work. Whether you’re applying through Seek, or searching for a hidden job, any potential employer will google you and LinkedIn will be there in the results. So be like me, put your judgement aside, ignore its corporate branding and embrace the biggest CV database on the planet.